"It’s pretty well-established that we love a good cleanse. While we tend to gravitate toward longer whole foods-based detoxes, sometimes we’re inclined to juice it out for a few days, too (ourfavorite juice cleanses, here). But in the colder months, when our bodies crave warmth and comfort, juice at every meal isn’t very appealing. And sosoup—the ultimate comfort food—makes a whole lot of sense as a wintertime alternative. (That’s one of the reasons we always include a few in our annual detox.)"
On chilly winter days a carton of juice is about as satisfying as a TicTac, and juice lacks fiber, which many health experts believe is key to sweeping out so-called toxins as well as keeping you full. SouPure was founded by two Angelenos (and is owned in part by American Horror Story: Freak Show‘s Michael Chiklis) as a cleansing option for those of us who like a hot meal and don’t mind using our teeth. (Are those actual chunks of zucchini?) Cleanse programs include warming soups like Japanese sweet potato with yuzu and miso chicken broth. Hot damn. - See more at: http://www.lamag.com/digestblog/soup-new-juice/#sthash.fA9sXGcl.dpuf
"With half a dozen delivery-service brands on the market and an endless number of DIY routines on the Internet, soup cleansing is officially becoming a “thing.” Packed with fiber and other nutrients and relatively low in sugar, a soup cleanse promises similar health benefits to a juice one—more energy, healthier skin, weight loss, increased immune support—as well as a more satisfying, dynamic flavor experience."
"The soups are made fresh and are low in sugar and high in fiber. They have protein but no dairy and are low in sodium. “Non-GMO. All organic. No preservatives. No fillers,” Blatteis said. The program offers both hot soups like zucchini basil, asparagus leek and lentil chickpea, and chilled options like cucumber grape and strawberry cashew, plus broths and tonics."
"Look at you with your New Year's Day juice cleanse. That's just so 2014. This year, souping -- not juicing -- will be all the rage. Good news is you can still use your Nutri bullet to concoct your at-home cleanses. The latest company in on the trend is Los Angeles-based Soupure, which will soon open its first store. The company has been online and delivering locally."
"L.A. based Soupure is using soup to up the nutritional ante of your beloved pressed juices. The new line of hot and cold soups is packed with fiber-dense superfoods and mostly organic ingredients that will add a kick to your cleansing routine or post workout ritual." January 2015, pg. 78
When Emmy-winning actor Michael Chiklis decided he wanted to drop 35 pounds to don a leopard leotard as Strong Man on FX's new American Horror Story: Freak Show, he didn't go on a juice fast. He realized soup is good food with Soupure, a soup diet and delivery service launched quietly several months ago by Angela Blatteis, a former private-equity exec at The Gores Group, and lawyerVivienne Vella.
"Surprisingly, she said she stayed full the entire day, and eagerly looked forward to the next soup, since there were so many unique flavors. If you’re looking to shed some major weight, she recommends trying the three or five-day cleanse—but the one-day cleanse still left her body feeling clean, healthy, and refreshingly full."